Renew

In collaboration with Fix Studio, I led the design to create a compelling brand identity for Renew, a startup dedicated to transforming the rental experience in America. Renew's mission was to foster trust and build meaningful connections between renters and property managers, setting a new standard in the industry. Our strategy involved creating a visual identity that emphasized optimism, professionalism, and trustworthiness. By choosing an illustrative style, we aimed to reinforce the approachability of the brand, appealing to both renters and property managers simultaneously.